Courtney Jones is a Nurse Practitioner, and owner of Vibrant Skincare and Laser Center, LLC in Frisco, Texas. Her med spa provides many great aesthetic services using the best equipment technology on the market today. Here is what Courtney had to share with us…
Tell us a little about your business.
Our business is Vibrant Skincare and Laser Center. We are a medical spa in Frisco, Texas. I am a nurse practitioner and I own this business, and I do all of the procedures. I offer
How did you get started in this business?
I was working as a nurse practitioner at Baylor downtown Dallas in the E.R, and it kind of wore me down. So I started thinking of something that could be a little more uplifting and something that I would enjoy doing. I decided to get into the aesthetic field. I went to the National Laser Institute, and did all the courses and learning on all the lasers and injectables. Then I decided to start my own business and I have had it for about two years now.
What you apart from your competition out there?
I have the best of the best equipment. The laser I have is a class four laser it is amazing and is the best of any laser that I've seen.
The fillers and Botox are obviously the same product everywhere but it is who is injecting it that makes a difference. I have a master's degree, I'm a nurse practitioner so it's kind of like having a physician inject it more so than an aesthetician or someone that is fresh out of high school that just that did like a two-week course. At a minimum, you are supposed to be a registered nurse in order to do the injections, but at a lot of these med spas, this is not the case. You really need to do your homework to know who's injecting your face.
I feel like me being a Nurse Practitioner really does set me apart from the competition, and I do all of the injections here.
What does your future look like for your business? What is your five-year plan?
I just moved into a new office and it is really nice. It is a four business office building. That was a goal that was achieved recently.
Now I want to grow over the next five years. I would like to hire more staff and continue to build my brand more. I am getting some more equipment, another laser for vaginal rejuvenation, and cool sculpting for fat reduction. So once again I'm getting some of the best machines on the market.
I have a mentor in Kansas City that runs a multimillion-dollar med spa. He has all of the same equipment that I have and he provides consultation and mentorship to help me grow my business.
How do you market your business?
I do social media marketing. I also advertise in magazines around Frisco. I also do a lot of fliers and I give out gift cards. I also have a few relationships with car dealerships and when people buy things they will give out one of my gift cards. I am also doing some vendor shows like the Dallas Fashion Week where I will have a booth.