The Paint Pallet - Little Elm, TX
Do you need a girls night out, or something unique to do with your friend group? Meet Jeanette Walkabout, owner of The Paint Pallet. She has a unique service that you and your friends are going to love.
Tell us a little bit about your business and where you are located.
I am actually located in Little Elm. We do paint party workshops but instead of canvas painting, we paint on wood. So we do pallet art and signs and it's all on wood. This is kind of a family business because my uncle makes the pallets for me. We bring all the supplies needed for the parties and workshops.. We are totally mobile and I bring the party experience to people's homes or we meet at restaurants or our resident HOA clubhouses.
My original dream was to open up a little studio like a little storefront. It wasn't possible just starting out so I thought I'd just do the mobile route and do like it a little bit more because I'm not limited to just the Little Elm area. I travel all over DFW.
Tell us how you get started?
Well I opened up this business in January 2017, but for a few years prior to that I was doing some Pinterest projects myself and just kind of getting into the D.I.Y. Then I started doing home parties for friends and everybody really started liking them. It is becoming a trend right now with D.I.Y. Pinterest stuff so I thought I'd go ahead and open up a small business and it's been going great and has been very successful so far.
I know you can go buy a sign or have somebody make one for you, but I feel like I just sell the experience. Ladies want to get together, have a night away, and just have some girl time so I feel like that's what I sell.
What sets you apart from your competition?
I think the big thing that sets me apart is that I am mobile. I consider my competition right now the actual studios that are popping up, and there are some franchises that are now popping up here in the area. So what sets me apart is I come to their house. People don't have to fight Dallas traffic to get somewhere, so I kind of take that stresses away from them. Also, they get to choose any painting, or any design that they like so not everyone paints the same thing. I really pride myself on that because I offer hundreds of designs and every person paints something different at every class.
So what is the future look like for your business, and how do you plan to get there?
I eventually would still like to have a DIY studio or if not to maybe expand. Right now is just me doing it myself. I have been approached about the idea franchising, but I'm just not sure I'm there yet. I don't know if it's going to be where The Paint Pallet can be franchised or if I simply hire employees. I do know eventually I'd like to have more than just me doing The Paint Pallet parties at homes. I don't know yet if I'm going to set up where I hire instructors or actually franchise the mobile aspect where some ladies can start their own business under The Paint Pallet umbrella.
How do you market your business?
Right now it's a lot of a social media, Facebook, Instagram, and word of mouth. I really haven't paid for any advertising so far, and I've been kept pretty busy. I'm actually projected by the end of the year to be at fifty events and all of that is just kind of word of mouth and Facebook. Typically at each party, I end up booking another one right from someone at that location.
So what would you like people to know as far as you know how to schedule you for a party?
My website has a plethora of information. I have set it up to provide all the information regarding deposit minimum, and guest minimums. They can find all of that on the website and they can even book an event off of the website. There is a deposit required to hold a date. I would say my website would probably be the number one way to reach us, and also our Facebook business page would be a great way to see upcoming events because I also hold public events. So if someone doesn't want to host an event and clean their house and have people over, they can simply join a public event that I have around town.
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