Texas Cowboy Travel - Northlake, Texas
If you are looking for excellent customer service, and top-notch travel services, you should speak with Kyle Mistrot, President and Owner of Texas Cowboy Travel. We interviewed Kyle to learn more about his business.
Tell us about your business.
I'm a full-service travel agency. I provide both corporate and leisure travel services to customers in Texas as well as the entire United States. The ratio is pretty consistent half corporate and half leisure.
On the corporate side, I provide cost control savings to companies with reference to travel costs. My company is associated with Travel Leaders which is one of the largest Consortium's in the world. As a result, we get some of the best hotel rates and car rates available, and I pass those savings on to my customers.
I'm also able to allow those customers within the parameters that they specified for their primary airline might be car vendor or hotel vendor, to be able to utilize those vendors and still stay within the cost control.
I do provide accurate reporting to management on cost savings and spending. I monitor all flights myself and take care of any issues that occur during travel so my customers don't need to worry about anything other than going on their trip and doing what they need to do.
On the leisure side, I specialize in three areas.
Luxury Western Vacations
This typically entails a vacation at a ranch of some kind, but with accommodations that you would find at a luxury hotel in New York or L.A. We then build events around that, and activities and the whole thing.
The second area specialty is custom itineraries. I build the itinerary based on your needs and wants and what you like to do and what you don't like to do. I piece all of it together into a complete package. I build a vacation that nobody else can sell you because it's completely tailored to you.
The third specialty area is mainly just luxury travel itself which is a much broader area.
Those are the three areas that I specialize in. All of my services include monitoring of flights taking care of every single step of the way. I ensure your transfers are booked properly, so when you get to your destination everything is already set up, and your itinerary is there so you know exactly when your events are going to take place. You never have to worry about anything, and if there is ever a question, you call me and I take care of anything that happens that was unplanned.
When did you start your business?
I started Texas Cowboy Travel in 2008. So I've been in business a while. I started working in the travel industry in 1999.
What is the toughest part of owning a business in 2017?
Marketing has always been my weak point. I am getting better with that but it has always been a struggle for me. I'm so good at customer service and sales, however, marketing is where I struggle.
What is the number one way you bring in new customers?
Word of mouth. Typically one of my customers will tell one of their friends, and they come to me for help with their travel plans. Most have never used travel agent before, and that is usually the way it starts. They become customers for life, so that is one thing I like. Definitely, word of mouth is the number one way I get new customers.
Has the Internet played a big role in your business?
Oh yes of course. Without our Internet presence, any kind of home-based agents would be able to operate. It is definitely key to be able to have a good presence online, with something that customers would be interested in looking at.
One of the things on my site is I have this thing called Best T.V. It has video clips of all kinds of different interesting things different areas like cooking, food, and special events that you might like to do. The possibilities are endless and those are the kind of things you need on a website in order to capture them and at least entice them to look at it say oh that's interesting I'd really like to know how to make this dish they're talking about on the ship.
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