Today we would like to share our interview with Travis and Veronica Schindler:
Tell us how you guys got started in in your business Row & Oak CrossFit?
We move to the Dallas / Fort Worth area two years ago from San Antonio. We were involved in the CrossFit community down in San Antonio. When we moved to Argyle, we joined CrossFit Fort Worth North. In July we had the opportunity to buy in as co-owners of that CrossFit box with another couple Katie and Pete Dyer and we rebranded it to Row & Oak CrossFit.
Did you run across any difficulties when first opening the business?
The most difficult part is the memberships, the word-of-mouth, and doing the grassroots marketing.
There is also a lot of effort that goes into the painting and doing the renovation on the building. We are currently doing a renovation where we are adding a new office space and a new kid’s area.
Those events are some of the bigger challenges that we have faced.
What do you guys do best? What sets you apart from your competition?
We have a very tight community of membership in the box.
We have a very good core of people and we really focus on community and bringing fitness and a healthy lifestyle together. We then focus on taking that outreach out to the community of Roanoke, Trophy Club, Argyle, and Keller areas.
What would you say the number one way you bring in new customers?
Word of mouth, Facebook, and we do other local promotions.
One of the things that we are currently doing at the box right now is we are having monthly challenges for our members. Currently, we are doing a bingo challenge. In the bingo challenge, our members fill in their bingo card by either bringing in their friends or posting about Row & Oak CrossFit on their social media. We really try to engage our existing members to help bring in new members. We also do some social media advertising as well.
We've done community events as well like recently we did one at the Argyle Middle School carnival. While sponsoring that event, we had some friendly competitions set up where the kids were performing certain exercises. For instance, they were on a rower and they were trying to beat each other's time fun. It was really fun watching the kids get into this event trying to beat their friend’s times.
So we like doing events like that in the community to get the word out, and to let people know that CrossFit is a family event. Right now we have a couple of kids that come and workout and we are getting them ready for their next sport. CrossFit is a really good foundation and it helps them gain strength and get faster.
Would you say the Internet plays a big role in your business?
Yes. Social media, in particular, is very important to us.
Are there any characteristic, qualities or advice related to your success that you could provide for a new business owner?
You don't want to overextend yourself and get in over your head on some things. You always want to have a really good business plan to start with. Always understand where you are right now, and where you want to be in a plan, as well as know the steps on how to get there. Also, keep in mind that success doesn't usually happen overnight, so plan out as best as is best you can.