Please meet Kimberly Armstrong, owner of Posh Pretzels of Frisco. She combines sweet and salty to create unique savory treats. If you have an upcoming event we encourage you to consider adding these tasty treats to your dessert table. Learn more about Posh Pretzels of Frisco…
Tell us a little bit about your business.
I make hand dipped chocolate pretzel rods. I have over a dozen year-round flavors along with seasonal flavors. I currently have three new holiday flavors and create custom flavors as well.
I have a set that is decorated like mummies, werewolves, witches, Frankenstein and his bride for Halloween. The custom ones are always really fun.
Do you have a storefront or do you do you only sell online?
I do both and I recently this summer got a small storefront at the Lonestar Mercantile that just opened in Allen. We also sell our products online.
How long have you been in business with the online sales?
I have been in business for about a year and a half now. March 17, 2017, was my was my one year anniversary. March is when I started the business, but April is when I officially opened.
I previously had a full in-home bakery after the Texas Cottage Food Law had passed. Then we moved so I had closed everything down and then I reopened but only specialized in the pretzels.
How do you come up with the different flavors and ideas?
I have a taste crew of about twelve kids, all of teenagers.
When I am creating a new pretzel, they get the tasters and they let me know how they taste. Everything is tested in all three chocolates: white, milk, and dark. So they let me know if things do not taste good or if it has a strange texture. For example, we have been testing different cereals, and we did Fruit Loops. Their feedback was that I needed to cut the fruit loops down or break them down somehow because they were too big.
What client base are you trying to reach? Who is your ideal client?
I honestly do everything and work with anyone who eats pretzels. I have done orders for Teacher Appreciation, I work with a local event planner and she has she has designed a couple of my gift baskets for me. I do business to business, I do a lot of network marketing and they send me to deliver pretzels to their clients as thank you's. I do all the special events like birthdays, weddings, bridal showers, baby showers, holiday events.
I have clients who have used me personally and then they tell their boss who then uses my pretzels to gift to their clients. So I cater to everybody.
What do you think sets you apart from your competition?
My competition is basically anyone that sells desserts. So there are a lot of places where people can go buy desserts for events. I try to get in front of people who do dessert tables and I help them think outside the box to realize their table can be unique and not only cookies and cupcakes and just a regular thing. So I really do strive to be unique and be something different that people haven't had before. I want people when planning their next event to think well I always do cookies, so maybe I'll do something different this time instead of the same dessert table.
I realize you know you can customize sugar cookies and cupcakes, but mine I can customize a little bit more uniquely aside from just the colors and things. For example, I recently did a dessert table for a junior high. Each year they do a prom for the theater kids and it's always themed. This year they chose a Disney theme and I made Bell's dress and Mike and Sully from Monsters, Inc, and I have made minions as well. So no matter the theme, I can adapt and create something that is a little bit more unique.
I have seen some impressive cookies, don't get me wrong I'm friends with several of the business owners in town who do stuff like that and it's kind of nice to have that competition. We don't really honestly compete because when we are busy we refer each other. The holidays are huge for everybody, so when one of us is booked we can refer each other to our clients. So while being a competition, we also help each other out.
How do you advertise your business and get your business name out there?
I do have a website and use social media. Also with the storefront, they are really good about advertising the different vendors and having different events. Everything else I do is social media, and I attend a lot of different networking meetings where I do a lot of business to business types of connections. When I'm doing the social media promotion, it's more customer/client business to person and then through the networking meetings, I show how I can do this for your clients and customers.
Where do you where do you see yourself in five years?
I honestly I really haven't even advertised that much I've just started shipping. I have shipped to several different states. Honestly, having this small space at the Lonestar Mercantile was a huge step for me having only been in business just a little over a year. I would eventually like to have my own standalone place for people to come through and I really kind of want a food truck. I have family in other cities, I have family in Houston and Galveston and they have festivals and things all the time and with a food truck I've become mobile. I can be there and here in Frisco too.
In the very beginning when I didn't have a space at the Lonestar Mercantile, I did a lot of different vendor events and had a little booth and a little table and that's how I got me in front of people. I have started thinking about getting back into doing some of those just to reach a different audience. You never know who you're going to reach and where you are going to reach them.
So having a food truck would open up a lot of the outdoor activities and festivals because I can keep my product cool. Chocolate starts melting at eighty degrees. I have done some events outdoors where it was expected to be cold and then it was not and so I was left scrambling to figure out how to keep my product from melting in the heat.