We know in Texas the weather can be pretty unpredictable. We spoke with Jessica Taylor, from Taylormade Heat and Air, LLC and no matter the season they are ready to help you stay comfortable in your home or business. Keep up with your yearly maintenance to help keep your systems running perfectly all year long.
Tell us about your business?
We are a residential and commercial air conditioning business. We are a Trane Factory Authorized Dealer, with the achievement level of “Trane Comfort Specialist”, which is a huge honor and sets us apart from any other dealer. We have been rated on our customer satisfaction and the amount of product that we move with Trane and achieving this level is a really big honor.
How did you get started in the business?
We are a third generation HVAC company so it actually started with great grandpa Mack or Papa Mack as most called him. He started Anderson Contracting Technologies which is still in business today. As my husband grew up, he was learning from his grandpa and learning from as dad. As he got older he realized that commercial work is not all that relational and not very interactive with your customers. With commercial work you get in there, you do your job, you get going, but my husband loves people and that's what set his heart to start the residential side of the business. With residential work, you are in people’s homes, you are in people's lives and there's the matter of trust there that is very relational when they choose comes into their house. So four years ago we launched Taylormade Heat and Air completely on our own and we are licensed to do both commercial and residential.
There are so many different air conditioning and heating companies out. What sets you apart from your competition?
Definitely being Trane Comfort Specialists sets the bar high we also have an A+ rating with the BBB and that's hard to obtain because when a customer gets angry they go straight to the BBB to let out their anger.
Not only do we have the A+ rating, but even on Facebook, Google, and other social media where people can leave a review, we have nothing but positive reviews. We have happy customers. In the event, that we do make a mistake, we will own it, and we will fix it, and we will make it right. We keep our customers very, very happy because we hold them on a pedestal and always do the right thing for our customers.
Also how we treat our employees is a little different from a lot of AC companies. Our employees are paid hourly and I think that's important for the consumer to know because a lot of AC companies pay on commission. So often times, when people are working on a commission they come into your house and tell you that you need to replace parts that maybe only need to be repaired because that's how they make their money. Our employees, on the other hand, tell you all of your options of replacing vs. repairing and they put the decision making power back in your hands to decide how the best option for your budget. Also, our employees are not rushing to get to the next job because there are no commissions involved. So I think that is nice that we really do take care of even our employees.
The other thing that sets us apart is we don't charge extra for nights, weekends, or holidays. So our prices are our prices. We may not be the cheapest AC Company in the book, but we stand by the quality and we stand by a fair price and we don't raise or lower those prices based on what time of day you call us. We offer 24/7 emergency service. You can read the reviews on our Facebook, where we have people that have called at midnight and we come at midnight because we know what it's like to live in Texas without air conditioning, so Taylormade Heat and Air will show up and we get you fixed up no matter when you call us.
Another good thing is we have a fully stocked warehouse. We have every part either on our truck ready to go when we come to your house or we have it in our warehouse ready to go. There is never a matter of having you as the customer hold tight for two to three days while we get that part ordered because we already have it in stock for you.
Because my husband was raised in this business he has seen everything under the sun when it comes to air conditioning and so he's really made us different from a lot of companies. We will keep offering quality work at a quality price and we don't worry about the number of other companies that are out there because we stand by our work and we stand by what we offer to people.
What does the future look like for your business and how do you plan to get there?
We are located in McKinney, but we do service within a thirty-mile radius of McKinney for any kind of service call. Our goal is just to keep building our brand and keep making our name more prominent and known in the community.
So how do you currently market your business?
We actually do a lot of events where we go to different schools or churches or communities who are having vendor fairs and have a booth and we meet people face to face. We also do email marketing, Facebook marketing, Instagram, and other social media. We even participate in parades and running ads for local football teams.
My favorite way of marketing is face to face and actually getting to meet people. I think this is most effective because if you can shake somebody’s hand and meet them face to face and then in the future when their AC does break down they will know who to call.
We are members of the McKinney Chamber of Commerce and that's been really awesome they are all very supportive within the chamber. We are also members of the McKinney Young Professionals and the Melissa Rotary.